NRAMA: We've all read about Diamond's new policy on minimums with some publishers been cut out of distribution – has this had any effect on what you do as a publisher?
VEITCH: Huge effect. Diamond's new minimums aren't a problem for King Hell, since our titles have always made those numbers. What's going to hurt us, all the small and self-publishers, are Diamond's new restrictions on relists. In my own case, Diamond used to regularly re-offer my backlist in Previews, one title at a time. These listings brought in fairly regular orders since it was the best time for retailers to buy my titles without having to pay the odious reorder penalty. So, under that system I would print enough inventory to feed demand over five years. About half what King Hell brought in each year was from sales of our backlist through Diamond.
Under the current system, a new release from a small publisher might get one relist, if even that. So a large percentage of my market has been lopped off with that one rule change.
This hurts the consumer too. As small publishers are forced to smaller print runs, their per unit cost is higher and so their cover prices will have to go up.
NRAMA: Before we go, you've gone on record numerous times about the state of the medium and the industry. Right now here in 2009 there's a lot of things going on in comics – where do you think comics is headed?
VEITCH: I guess I am always shooting my mouth off, aren't I?
NRAMA: [laughs] Shoot away, sir.
VEITCH: For starters, I think the Direct Market has pretty much run into the ditch by a lot of bad decision making by the guys at the top of the food chain. Diamond has been putting the squeeze on small publishers since attaining monopoly status in the late 1990's. This year they've further moved to restrict access to market for all but their brokerage deals and exclusives. So the market is essentially denied the grass roots creativity which history teaches is what it needs to reboot itself.
Marvel and DC have been flooding the market with their company-wide crossover events which are designed to appeal to the dwindling mainstream fan-addict audience. These comics are being creatively directed from the top down, so there is very little experimentation or passion coming out of the writers and artists who work for the majors.
I came up during the growth surge of the early Direct Market, and fondly remember the wild creativity and experimentation that made it happen. Today we've essentially got a Comics Cartel; a monopoly distributor in cahoots with the biggest publishers. And they've forgotten the main ingredient that makes our art form great and self renewing.
The future of comics appears to be in the digital environment, but no one's really figured out how to monetize it yet. I'm like everyone else, watching for promising developments in e-readers. Once we've got a low-priced color reader with 3G capability, I expect comics to explode on the net.