compound
Well-Known Member
I addressed this earlier in the thread, but perhaps I wasn't clear enough about it...But they're never going to know about them if they look in the window of a comic shop and see sixteen-year-olds shoving their boobs at people.
DC recently launched a line of books called MINX aimed at teen girls. They hired a marketing firm called Alloy -- which specializes in the teen girl market -- to do all the promotions *outside* traditional comic retailing channels, i.e. in the chain bookstores where manga readers buy their usual fix of translated and "OEL" goodies.
That means that these potential new readers won't even need to set foot in the Dens of Geek Iniquity (i.e. "traditional" Direct Market comic book stores) that place statues of Sexy Laundrywoman LJ in their storefront windows.
Now, whether or not this stretegy actually pays off remains to be seen. But if it does, you can expect Marvel to follow suit, with an imprint of its own, in response.
But I already got the first title -- P.L.A.I.N. Janes , released last week -- and I enjoyed it A LOT, as somebody who has a critical appreciation for smart young adult literature. It's fun, and entertaining, without talking down to its audience, or being preachy/moralistic.