Honestly? This is one of my favorite books that Marvel is publishing right now. Of course, it took me a few months to get ready to admit that I read this, much less enjoy it, but now I'm able to go into my local LCS and buy the trades/issues and not feel ashamed. I mean, the harsh stares and cold tone of the clerk can get pretty rough though.
Basically, this book is Spider-man without the fighting. Essentially, take out all of the dumb supervillains (who still appear, albeit with far less importance) and have it told from Mary Jane's perspective, and you have this book. Thing is, when I go back to read all of my dumb, Essential Spider-man things, I don't really care about the Rhino breaking out of jail again. I usually skip through and see what's going on with Peter and Gwen, Peter and MJ or Peter and his friends. And that's what this is; A girl who's dealing with boys and all of that Superhero shenanigans.
The Mary Jane in this book is far more likable than the one in USM or the Film, which is always a plus. We finally have the MJ that we know and love back. Gone is the selfish little drama queen that writers love making her into. Instead we have a likable, but still believable, Mary Jane who's fun to read about.
One of my favorite aspects of the book is that if you didn't already know, you aren't told that Peter Parker is Spider-man. I like that aspect, because as said before, it's told from the perspective of a teenage girl, and to her, Peter and Spider-man are are two distinctly different personalities. Sometimes you just want to yell at her and try and make her realise the mistakes she's making, but that just makes the book better. She's so star-stricken with Spider-man that she completely over-looks Peter Parker and blocks out the possibility that they could be the same person. It's good writing. And it's worth picking up. I have most of the issues, trades and the first hardcover and I reread them regularly.