the general knee-cap that BND has had so far is that the villains are half-baked knock off's of pre-existing Spidey one
but we've all had enough of this arguement that I'm not going to list off the comparison's becaise I'm getting tired of hearing people claim that Menace isn't a goblin when he is(and Marvel admits that in the newest Spidey solits).....also I'm totally calling that Menace is Roderick Kingsley
The Hood may work for awhile, or until Bendis get's tired of using him, but this whole Villain kingpin thing is so forced, really Bendis just looked for a new barely used character with a cool visual, and round-hole/square-pegged him into his current role