According to the entertainment website, the screenwriters responsible for the Transformers and Transformers: Revenge of the Fallen will be executive producers on the Transformers: Prime, the show debuting on Hasbro Inc. and Discovery Networks' The Hub in fall 2010.
The article also reports that the show will be "CG-animated." Whether the design follows the Transformers Armada, Energon, and Cybertron era or the Beast Wars, Beast Machines era (this reporter crosses his fingers for this version) was not specified.
The name of the show Prime was revealed by Jeffrey Combs on a post in his website, where he also revealed that he has been cast as Ratchet.