Maybe my reading comprehension is really bad, but it reads to me like he's insulting people who are too dumb to be able to use a DVR.
Even more so.
Was "related" a mistype in the first quote?
The second one you quote-quoted was a repeat of the same thing. It was Kring attempting to quote how he was quoted.
In any case, what I think he's saying is that he's been quoted as saying that he's blaming DVR and online streaming for cannibalizing ratings and that he's losing ratings to the people loyal enough to watch it on air.
Who he happened to call saps and dip****s.
What the quote does is frame the onliners and DVR-viewers as elitists, and the on air people as pathetic Luddites.
He's basically being positioned as someone who feels that the only real ratings support are those who are 'forced' into that position due to their techno-illiteracy.
At least that's what the misquote says about Kring.
But what he actually means is that DVR-viewing and online downloads are a GREAT way to watch shows with greater convenience and all that, and it's so convenient that its a mystery anybody puts up with on air viewing.
Unfortunately, he still makes use of derogatory language that doesn't help him in ANY way.
But the debate that is at the core of Kring's words, is not whether he demeans the audience or not, I think, (no matter which interpretation you choose, he's demeaning SOMEONE) but that he doesn't want to alienate the online and DVR people, which constitute such a large viewing demographic for
Heroes.
And it's THAT which makes him double back on his words.