I suppose I'm slightly amused by the reformer's zeal with which each new generation approaches the problem of 'saving' comics. It reminds me of humanity's charming, self-regarding notion that it's our job to 'save' a planet which has survived fine without us through several mass extinction events, climactic overhauls and planetary disasters.
I've been listening to people talk about 'saving' the 'industry' for over 20 years while comics have continued to be published and have, in fact, become better, to the point where the only conclusion I've come to is that comics are best 'saved' by sealing them in Mylar bags! Everything else is just messianic inflation. Just do good books and stop trying to be the savior of a whole medium that's been doing okay without you and will continue long after you're gone.
Yes, I think Kirkman's right, in that I'd like to see more of our creative community unleashing their wild imaginations onto the page and less of the obvious 'movie pitch on paper stuff' that's come about recently as a result of comic creators chasing the Hollywood dollar but I don't have a problem with writers and artists working on Marvel and DC properties if they enjoy it. I'd rather read a good Green Lantern story by someone who cares than work my way through a 'creator-owned' project that's been created solely to appeal to lowest-common-denominator movie executives.
Otherwise, he's possibly being slightly disingenuous by issuing this 'call to arms' at a time when, to be honest, I can't think of any significant comic book writer for Marvel or DC who doesn't have creator work on the go. Apart from Geoff Johns, who's told me he much prefers writing DC superhero books, everyone else - me, Warren Ellis, Mark Millar, JMS, Garth Ennis, Matt Fraction, Brian Bendis, Kurt Busiek, etc etc - seems to be hard at work creating new properties, so I'm not entirely sure where the problem lies.