You are quite right that someone can take a rubbish property and transform it into something incredible, but to do that they often fundamentally change it in some way. Hickman added the Future Foundation to FANTASTIC FOUR, Miller added Elektra, Bullseye and Kingpin to DAREDEVIL and turned it into a hard-boiled film noir, Moore changed the entire backstory of SWAMP THING and MARVELMAN to make them work, Wein and Cockram essentially created the X-MEN by adding Wolverine, Storm, Nightcrawler, and Colossus to the team, and on and on it goes. I think maybe Spidey is the only one who, out of the gate, worked well. Batman and Superman both needed retooling in their early years.ore