So, the Ethan Hass puzzles are apparently completely unrelated to the Cloverfield/1-18-08 film.
They are linked to Paramount it seems, as Paramount have had clips from the game pages pulled from YouTube. So people can be forgiven for getting so deep into that puzzle - there was a pretty solid piece of evidence.
The chap who revealed the sites to me in the first place feels 'dumb' now. I wouldn't - there were many, many rumblings about the two being connected, and plenty of linking factors.
But there is another site online that is directly linked... a site promoting Slusho, a drink we first saw in Alias and has now popped up in the 1-18-08 trailer.
I've put a picture at the bottom of this post revealing the Slusho logo in the trailer, and below that, a Slush desktop for you.
So, what's going on with this site? Unsuprisingly, it pretends to be Japanese, at least to some extent, but it clearly isn't; it offers some downloads, an e-mail address that you can contact to answer the question "Are you HAPPY?" and a 'History' page.
There are plenty of suggestions on that page that we're dealing with a sea monster here, and possibly one created by pollution of some kind. Have a look around and you'll soon see what I mean. Take it from me with a 100% guarantee: this is a related site and Abrams' contention to Aint it Cool that nobody had discovered it is, at best, out of date.