Bass
Nexus of the World
Well the purple rarity was only for Time Spiral to denote the hidden reprint set. Now Mythic Rares have been in effect for a while. I'm still not a big fan of them.
Planeswalkers... I'm still not sure R&D has a handle on them. Now they're deffinatly getting better. We just need more Tezzerets and Koths and less Jace The Mindsculpers.
Rarity doesn't particularly interest me, but even my casual glances at price lists can easily tell that mythic rares have dropped the price of rares considerably. Mythic rares are expensive, but they're as expensive as the most powerful rares of previous sets. Everything else got devalued like dual lands.
As for planeswalkers — I think planeswalkers are perhaps the greatest addition to MTG since Alpha, and indeed, one of the best pieces of game design I've seen. They're astounding. Complaining about their relative power level is like saying that the card frame is ugly. They're fantastic. I'm only annoyed that they're so expensive, because I would love to get one copy of each to make a cube.
I've watched this game from afar. Never got into it, although I did get a starterdeck of every color at some point (they were free).
I really admire the idea and the company though. They've created a game that you need to keep pumping money into if you want to keep competing.
'Have a great deck? Nope, not anymore; a new set of cards came out, your deck is hopelessly outdated.' And fans happily buy new cards. And all WotC has to do
is print some new cards for a fraction of the money the fans are paying for it.
You see it a lot in MMO games too. You've already payed for the original game (starterdeck), but if you want to keep up with other players you need to spend money
to get the update (boosters). Someone is getting incredibly rich off this and I tip my hat to that person.
That's not only cynical, but a common misconception of how Magic works.
The only reason you 'need' to buy the new sets is to remain competitive in standard. The standard format is a tournament format which is always the current two years worth of sets. New sets push out old ones. It's their major tournament format and indeed, it is true that to remain competitive one must continue to purchase new cards.
However, Magic has a number of different formats where this is not true. Legacy, Vintage, and Modern, are all 'eternal' formats. This means that the never lose cards, new cards are only ever added. As such, to play in those formats, new sets rarely make a splash because they have to compete with so many cards of yore, some of which are phenomenally powerful by today's standards. Indeed, if you are someone who only plays in those formats, the recent sets may have only a couple of cards that even interest you, let alone are 'must buys'. Now, the barrier to entry in those formats is extremely expensive because several of the required cards are out-of-print, but here's the thing: If you pay $200 for an Underground River card, Wizards of the Coast don't see a single dime from it. They make no money of the truly expensive cards and the secondary market. In fact, Wizards recently invented the Modern format because they can reprint any cards in it in order to drive down their prices.
And this is just if you play in sanctioned tournaments. There is a casual format, Commander, which isn't sanctioned by Wizards, and uses every card from every set and is focused on multiplayer, which Magic sets are not focused on, so the number of Commander cards per year is tiny. And Wizards has started catering to that market with special Commander cards. But, remember, this is a casual format with no tournaments. You don't need to buy them to play and remain competitive.
Wizards wants and needs to make money of Magic, but unlike a lot of companies out there, it's much better to make a product people want to buy, rather than a product people feel they have to buy, and that's why it's sales go through the roof. The reason people are buying their new set is not because they "need" to, but because they really, really, want to play it because it is awesome.